The Power of Personalization for Utility Efficiency Programs

Comrent is providing solutions for mission-critical power testing infrastructure.

Energy efficiency is increasingly becoming a priority, especially in the utilities marketplace where the pressure is on for power companies to maintain their reputation with their customers consistently without forcing them to change their habits.

However, it's simultaneously become more important for utilities companies to communicate to their customers the benefits of energy efficiency and to build a strong reputation around customer engagement.

In order to reach the next level of energy savings and increase overall power performance, it requires a complete personalized behavioral framework to identify motivational factors that could drive maximum energy efficiency, a recent article from Greentech Media explains.

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